MTV Award winner fuses heritage to pioneer ‘Afrobian’ style
Ahmed Soultan has become the recognised pioneer of Afrobian (Afro-Arabian) music – a style that blends a mixture of Soul, RnB, Hip-Hop as well as traditional music – since his breakthrough album ‘Ya-Sa-lam’ in 2005. Since his third album ‘Music Has No Boundaries’ won the Best African album category at the All African Music Awards in 2016, 2019 has seen the release of an extended version of the album, including 7 new tracks and now Soultan is heading out on a tour across Europe, including a special live date at London’s 229, 9th October!
Singing in four different languages (Berbère, Arabian, English and French), Soultan has long since been proving his credentials as a true international star while performing at events such as; the Kora Awards in South Africa, Sacred Music Festival in Fès, Moonfest Takeroust in Marrakech, Casablanca Music Festival and Paradiso Theatre in Amsterdam. Indeed, Soultan is as widely supported worldwide now as he is on the African continent (BBC Africa, 2M TV, Nessma TV, Africable, RTS 1), as well as the Arab world (MTV, MBC, MLIVE), with tracks ‘Ya Salem’ and ‘Koula Lila’ still receiving regular airtime.
In April 2012, he was the guest of an acoustic session on BBC World TV and has also been a frequent guest on BBC Radio 1Xtra’s ‘Destination Africa’. His single ‘My Jailer’, launched the same year, earned him the MTV European Music Award for best Africa/India/Middle East Act, and the nomination for the MTV EMA Worldwide Act – in competition with Rihanna.
Listen to ‘Music Has No Boundaries – Extended’: open.spotify.com
Ahmed Soultan live in London, Wed 9th October – www.tickx.co.uk