The reaction to JONES’ recent single ‘Giving It Up’ has seen the rising Londoner shaping up to be the UK’s next breaking R&B talent.
JONES again raises her game with the brand new single ‘Camera Flash’. That irresistible vocal gift again takes centre-stage as it oozes power, control and pure feeling. Yet it’s a thoroughly different vibe to ‘Giving It Up’, with soaring disco synths, pulsating electro-pop and sparkling flashbacks to the ‘90s R&B golden era.
Lyrically it’s an empowered statement from an artist who knows what she wants and isn’t afraid to say so. It’s a topic that so many people will be able to relate to: wanting a relationship when everyone seems to be craving a casual connection.
JONES commented, “As a woman, especially in my late teens and early twenties, I met guys that I guess just wanted an easy, disposable thing and I was frustrated with that. I see the value in getting to know someone and I’ve always been more of a relationship person.”
The official video is also out today, which was directed by Nathan Killham and Franklin and Marchetta, and produced by KODE Media. Filmed while adhering to social distancing, the visual perfectly fits the track as JONES’ natural charisma exerts a magnetic allure to the camera. Watch HERE.
‘Camera Flash’ underlines why JONES also appeals to artists across the sonic spectrum. She’s previously toured with HONNE, regularly collaborates with Joe Hertz and even shared a table with Tom Jones when she performed on Later… with Jools Holland.
‘Camera Flash’ is launched alongside the new B-side ‘Brittle’. Written by JONES and produced by FAMILY TIME, JONES explains, “It’s the only song I’ve written where I cried during the process. I’ve kept the original vocal because there was no way I’d be able to recapture that emotion”.
JONES’ current momentum comes from modest roots. She was raised by her mother in Aldgate to a soundtrack of Whitney Houston, Mariah Carey, Stevie Wonder and Bob Marley. She first discovered her love of songwriting as a teenager, with a nearby community arts centre the focal point of her early creativity.
She honed her craft by playing open mic nights, which resulted in her initial discovery and the first chapter of her career that culminated with the accomplished ‘New Skin’ album. A little time away from the spotlight has dramatically refined her talents, and she can master whatever sound she’s drawn towards, from unorthodox R&B to intimate balladry and energising pop.
WATCH THE VIDEO HERE