“A gorgeous record. It is pop music at its finest… you may be reminded of the glory days of Simple Minds and U2… framing these stories through the lens of indie pop, alternative rock occasionally, and often on the wings of electronic pop” – The Noise Journal
“Embracing artists that tout a unique sound without gravitating away from captivating melodies and aesthetics rings true in his own project… Very fine songwriting and production from the promising Auld” – Obscure Sound
“Auld brings a fresh sense combining modern pop-rock and electronica with sweeping elements of 80s romantics like Spandau Ballet and Ultravox, and more modern parallels such as Arcade Fire” – The Record Stache
“A fusion of rich power pop and indie rock, packed with a potent dose of synth-based melodicism… Alilless is restlessly kinetic track that sparkles with various electronic bits and clattering percussion and lopes along with a bouncy bass line” – The Big Takeover
“In true form of artists such as The Church, U2, and The National, Auld has clearly found their voice in the new music scene. Auld clearly stands out among new releases with a future classic that will keep the listener at just enough distance to hear the music yet close enough to listen to the feeling” – Jammerzine
London-based electronic collective Auld presents their new album ‘Mainstream Music’.
Comprised of 10 tracks, this long-play is loaded with easy yet brooding, alternative, electronic pop with guitars interwoven. While ‘Mainstream Music’ was recorded over the summer of 2018, some of the songs date back as early as 2012.
This album follows the releases of singles ‘Need Her Still’ and ‘Alilless’. Earlier, in April 2018, Auld released their ‘Curriculum Vitae’ EP.
Based in Kilburn, London, Auld was started by Thomas Pitts as a solo project. They currently perform as a 6-piece, with Pitts joined by Alan Giles, Brian Wortman, Rachel Hearne, Glen Giles and James Milner.
“The overriding theme of this album is coming to terms with the person you are and realising you are not quite the person you thought you were gonna grow up to be. Reflecting on that and trying to work out how to change,” says Thomas Pitts.
“Mainstream Music is a celebration of all those people trying their best, but not being the best. The ones that have a lot to improve upon, but are aware of it. It is a celebration of sadness, friends and family”.
Genre fluid, Auld frames a story through the lens of indie pop, sometimes rock, and sometimes electro. They like a good cry and they like a good dance and they want you to join them.
Thomas Pitts’ fascination with music began with an obsession over the Spice Girls when he was 9. He wrote lyrics to their tunes and also songs from the Lion King. Fast forward to the appearance of The Strokes, influencing Pitts to form a young band emulating that sound.
Pitts denotes the following as musical influences: Grimes, Kate Bush, R.E.M., Tom Waits, The National, The Pixies, Pavement, Radiohead, Arcade Fire, Interpol, Earl Sweatshirt and The Flaming Lips. “Something that also really interested me here was working with the structure of a song.”
1. Need Her Still
2. Am I Gorgeous?
4. Trendy, Trendy
5. The Lady Killa
6. I Am
7. The Careful Ones
8. Negative Nelly
10. Oh The Sea
The ‘Mainstream Music’ LP can be found everywhere digitally across online stores like iTunes and streaming platforms such as Spotify. It is also available via Bandcamp at auldmusic.bandcamp.com