(January 24, 2020 – Los Angeles, CA) – Putting up nearly 15 million streams in the past year alone and attracting glowing critical endorsements, buzzing genre disruptor Rence shares a brand new single and music video entitled “hate u, btw” today.
On the track, he picks up a guitar and plucks out a prodding riff buoyed by glitchy beats and keys. He quietly strums out chords before crooning the unshakable and undeniable chant, “She said I hate you by the way…with a smile on her face.”
The music video reflects the sardonically slick sentiment of this breakup send-off. Accompanied by a keyboardist under a gray sky, Rence plays a purple Telecaster on a seaside dock. The clip shifts to him performing on top of a boathouse as frenetic editing moves with the bounce.
Rence continues to receive praise from top tastemakers as well. Pigeons & Planes named him among the “Best New Artists of the Month (December)” and wrote, “Rence’s music isn’t easy to classify, but it lives somewhere in the pop world, at least in terms of accessibility.” Additionally, The FADER touted the music video for the new version of “I Know” [feat. RIZ LA VIE].
Next up, the rising talent hits the road on EDEN’s No Future North American Tour as a special guest alongside keshi. It kicks off April 23 at House of Blues in Dallas, TX, rolls through major markets throughout the South, Midwest, and East Coast, and wraps up at Royal Oak Music Theatre in Royal Oak, MI on May 20. Check out the final itinerary below.
Get ready for a lot more from Rence very soon!