The brand taps British rapper Octavian to customise iconic UGG boots
For Autumn/Winter 2019, UGG® (a division of Deckers Brands, NYSE: DECK) showcases its Neumel Nation collection, a capsule comprised of the brand’s best-selling men’s Neumel boots as well as adapted versions with a modern twist and next level cushioned sole.
To celebrate the launch of the global campaign, UGG® has joined forces with British rapper Octavian and unique visual artist Courtney MC to curate an exclusive selection of Neumel boots. The collection nods to Octavian and Courtney Mc’s signature style in his fashion line – graphic shapes, psychedelic colours and bold patterns, striking a balance.
between light and dark, good and bad. Courtney MC has used acrylic paint to mark their own interpretation of the hero UGG styles – the Neumel and Harkland – resulting in a series of twisted artworks which contrast with the UGG®, silhouette and brand DNA.
Octavian comments on working with UGG®, “I chose UGG because it’s a timeless classic boot, and it’s the most chill boot to wear on tour! Working with Courtney MC on these custom pieces was a way to put our touch on an iconic piece of UK Fashion Culture”.
Model Daisy Lowe attended the event with new musician boyfriend Jack Penate. Hot British actor Damson Idris who stars in hit BBC drama ‘Snowfall’ and new smash film ‘Farming’ attended the event with girlfriend Luana Genevieve.