Coventry superstar JAY1 has teamed up with rapper KSI to bring you this summer’s must hear rap anthem ‘Swerve’ through RCA. The track sees him return to his signature flow and follows on from his undeniable run of hit singles including ‘Your Mrs’, ‘Mocking It’ and ‘FLEX’.
He said: “This one’s a summer banger, my guy KSI killed it and it’s so good to be putting out music with him.”
KSI said: “Ya boy is jumping on Jay1’s new track. It’s a big song, so you know your boy had to go in with a new flow and kill it. I already know this is gonna pop on TikTok with people making videos of them swerving things. The music video was a lot of fun to do and I’m sure people are gonna love it.”
The Coventry rapper continues to rep his city like a heart on his sleeve & remains firmly on the map of UK Rap. 2019 he exploded onto the scene, the roads and in the clubs with his single “Your Mrs”, cracking the UK top 20singles chart. This was quickly followed by his feature on one of the year’s other stand-out tracks – “Keisha & Becky” remix, featuring Tion Wayne, Aitch, Swarmz and Sav’o.
Where most of the scene resides in the large, smoke-filled cities of London, Manchester and Birmingham, JAY1 is a singular independent force. He moved to Coventry when he was 17 and though originally from Enfield, London, his family had been driven out by the increasing cost of capital city living. Eventually, even with childhood friends and memories left behind, the move came to be a blessing, “I set myself new targets and goals. It refreshed my mind a bit. It was like I had started life over again,” he says today. “I had small targets; one of them was to be the main guy in Coventry.” Slowly but surely he ticked off goals – 10k plays on a tune, 20k plays on a tune, going into GRM, putting a song out through GRM, racking up views and views and views on his own channel etc…. And so it went. By focusing on an end result and knuckling down, JAY1 took the steady route to becoming the multi-million streaming artist that he is today (“Your Mrs” is currently on over 50 million plays). A track that flew up the charts, landing him numerous A & B playlist inclusions including Radio 1, 1Xtra & Capital XTRA. This year will undoubtedly see JAY1 dominate 2021 and beyond.